RIP Adam “MCA” Yauch. This is the August 6, 1998 cover story where we explore how three punk-rock wiseguys from New York made some records, changed America and built an empire of cool.
Here is an excerpt where they shared how they register at their hotels, as they were about to embark on their first tour in three years.
And Adam “MCA” YAUCH – the spiritual seeker – what of him? He registers under the name I. Clouseau, as in Inspector Clouseau, for he is a huge Peter Sellers fan. His favorite Sellers movie is The Party. “He plays an Indian actor,” Yauch says, “and the movie was banned in India because he is playing this bumbling idiot in the middle of all these white people, and some Indian people were insulted by it. But the irony is that he’s really the only intelligent person there – all the other people are morons. So it has a cool theme.”
Say What Now of the Day: In his Equal Time column today, the New York Post‘s Phil Mushnick goes straight racist on the Nets’ new logo as the team transitions from New Jersey to Brooklyn (with a little influence from Jay-Z, who owns 1.5 percent of the team):
As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?
Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!
As Jack Kogod (@Unsilent) posted on Twitter: “Looking forward to not reading Phil Mushnick’s independent blog.”
Guinea Pig of the Day: Jon Gabrus flew 13 hours and 6,850 miles to taste test the Crown Crust Carnival Pizza at Pizza Hut in Dubai.
Here’s his review, in all its
gluttonyglory.(Side note: It appears he’s currently stuck in Customs, likely trying to explain why he flew to Dubai for two days just to eat pizza.)
Marketing Campaign of the Day: As if it weren’t enough that North Carolina already doesn’t recognize same-sex unions, the state votes next Tuesday on a ballot measure that reads: “Constitutional amendment to provide that marriage between one man and one woman is the only domestic legal union that shall be valid or recognized by this State.”
This ad campaign, by Winston-Salem agency The Variable, plays on segregation-era discrimination to shock voters into voting down the offensive legislation, called Amendment 1: “On May 8th, make history. Don’t repeat it.”
Yes, please.


